America, Asia and the Middle East are the next targets to promote European exports of Rice and Canned Peaches. Following the completion of the procedures for declaring a contractor, Novacert announces its appointment as an executive agency for the following three European Promotional Programs:
• Rice Information and Promotion Actions in Jordan, Lebanon and the United States of the Agricultural Partnership of Thessaloniki – EASTTH SA, under the distinctive title “European Rice – Rice to the top!”.
• Information and promotion of canned peaches in South Korea and Singapore of the Rural Partnership – ALMME SA, under the distinctive title “Freshcano – European Fresh Canned Peaches”.
• Information and promotion of Canned Peaches in Canada, Colombia and Mexico of the Rural Partnership – ALMME SA, under the distinctive title “Freshcano – European Fresh Canned Peaches”.
The three projects with a total budget of € 8.5 million relate to three-year campaigns and include a series of actions such as: participation in exhibitions, information events, business missions, print and electronic press advertisements, website, social media and applications for smartphone), news videos and a host of actions to promote products in target countries.
